For those who are just discovering Studio Ford, how would you describe the studio’s design philosophy?
I work with block printers and handloom weavers in various parts of India. Our design philosophy really emphasizes a blend of traditional craft with modern design. I want the pieces to feel timeless, bringing warmth and texture to a space. The designs should feel fresh and new while keeping the traditions of block printing and handloom weaving at their core.
How do Studio Ford’s prints typically come to life? Can you walk us through the creative process?
My process almost always begins with an impulse, something that moves me visually or emotionally. It could be a historical reference, a painting, a piece of writing, something in nature, or an old textile. I usually know immediately when something resonates deeply enough to explore further. From there, I dive into research, which often leads me down unexpected paths or toward combining multiple influences to create something new.
I begin designing by painting or drawing patterns by hand and often exploring many iterations of the same motif until it feels right. Since all of our pieces are reversible, each collection involves developing multiple patterns that work together in dialogue. Once the pattern direction is clear, I start working with color. I’m often inspired by the palettes found in paintings or interiors I’m drawn to, as well as the way colors age and soften in vintage textiles. I love that quality of imperfection and patina—it brings a sense of life and history to the work.
Where does Studio Ford typically turn for inspiration? Are there particular eras, artists, or objects that keep resurfacing?
I draw a lot of inspiration from different cultures and artistic traditions. Islamic pottery, Turkish block prints, and the delicate details of lace have always fascinated me. I’m also really inspired by Japanese textiles from the Edo period and the way different oil painters depict textiles in their work—there’s something about how fabric is portrayed that feels so rich and layered. Of course, Indian block prints and Kashmiri paisley weaving are big influences as well.
Your work has such a strong sense of nostalgia and tactility. Where does that sensibility come from?
That sensibility comes from a deep appreciation for craftsmanship and history. I’ve always been drawn to the textures and stories woven into handmade objects, whether it's the intricate patterns of block printing or the tactile quality of handwoven fabrics. I believe that objects with a sense of history and craftsmanship carry a certain warmth and authenticity, which creates a connection to the past while still feeling relevant and fresh in the present. It’s about honoring tradition while making it feel personal and contemporary.
What drew you to the idea of translating a Studio Ford print onto a Tulip Shade?
I was drawn to the idea of translating a Studio Ford print onto a Tulip Shade because the patterns have such versatility. They not only add texture to a space but also create beautiful interactions with light.
Studio Ford sits at the intersection of art and function. How do you think about that balance in your work?
Our process is rooted in the artful practice of block printing, each pattern is crafted with intention and care. Similarly, I approach designing utilitarian pieces with the same artistic sensibility, making sure that function and beauty work hand in hand. It’s about creating objects that are not only practical but also carry the thoughtful, crafted quality of art.
What role does lighting play in the way you design or envision a room?
Lighting plays such a pivotal role in setting the mood of a space. It has the power to make a room feel welcoming and cozy or cold and sterile, like in airports or medical facilities with those harsh, fluorescent lights. I think about the warmth of a cozy library or a living room where the lighting feels soft and inviting—just the right amount to create a calm, comfortable atmosphere.
Get To Know Josie Ford
For those who are just discovering Studio Ford, how would you describe the studio’s design philosophy?
I work with block printers and handloom weavers in various parts of India. Our design philosophy really emphasizes a blend of traditional craft with modern design. I want the pieces to feel timeless, bringing warmth and texture to a space. The designs should feel fresh and new while keeping the traditions of block printing and handloom weaving at their core.
How do Studio Ford’s prints typically come to life? Can you walk us through the creative process?
My process almost always begins with an impulse, something that moves me visually or emotionally. It could be a historical reference, a painting, a piece of writing, something in nature, or an old textile. I usually know immediately when something resonates deeply enough to explore further. From there, I dive into research, which often leads me down unexpected paths or toward combining multiple influences to create something new.
I begin designing by painting or drawing patterns by hand and often exploring many iterations of the same motif until it feels right. Since all of our pieces are reversible, each collection involves developing multiple patterns that work together in dialogue. Once the pattern direction is clear, I start working with color. I’m often inspired by the palettes found in paintings or interiors I’m drawn to, as well as the way colors age and soften in vintage textiles. I love that quality of imperfection and patina—it brings a sense of life and history to the work.
Where does Studio Ford typically turn for inspiration? Are there particular eras, artists, or objects that keep resurfacing?
I draw a lot of inspiration from different cultures and artistic traditions. Islamic pottery, Turkish block prints, and the delicate details of lace have always fascinated me. I’m also really inspired by Japanese textiles from the Edo period and the way different oil painters depict textiles in their work—there’s something about how fabric is portrayed that feels so rich and layered. Of course, Indian block prints and Kashmiri paisley weaving are big influences as well.
Your work has such a strong sense of nostalgia and tactility. Where does that sensibility come from?
That sensibility comes from a deep appreciation for craftsmanship and history. I’ve always been drawn to the textures and stories woven into handmade objects, whether it's the intricate patterns of block printing or the tactile quality of handwoven fabrics. I believe that objects with a sense of history and craftsmanship carry a certain warmth and authenticity, which creates a connection to the past while still feeling relevant and fresh in the present. It’s about honoring tradition while making it feel personal and contemporary.
What drew you to the idea of translating a Studio Ford print onto a Tulip Shade?
I was drawn to the idea of translating a Studio Ford print onto a Tulip Shade because the patterns have such versatility. They not only add texture to a space but also create beautiful interactions with light.
Studio Ford sits at the intersection of art and function. How do you think about that balance in your work?
Our process is rooted in the artful practice of block printing, each pattern is crafted with intention and care. Similarly, I approach designing utilitarian pieces with the same artistic sensibility, making sure that function and beauty work hand in hand. It’s about creating objects that are not only practical but also carry the thoughtful, crafted quality of art.
What role does lighting play in the way you design or envision a room?
Lighting plays such a pivotal role in setting the mood of a space. It has the power to make a room feel welcoming and cozy or cold and sterile, like in airports or medical facilities with those harsh, fluorescent lights. I think about the warmth of a cozy library or a living room where the lighting feels soft and inviting—just the right amount to create a calm, comfortable atmosphere.